Configuring new destinations in Adobe Experience Platform (AEP)

Configuring new destinations in Adobe Experience Platform (AEP) allows you to activate customer data to various marketing and advertising platforms. Here’s a step-by-step guide along with a real-world example of setting up a Facebook Custom Audiences destination.

A Step-by-Step Guide to Configure a New Destination in AEP

1. Access the Destinations Workspace

1. Log in to Adobe Experience Platform.
2. Navigate to the Destinations workspace in the left-hand navigation panel.

2. Browse or Create a New Destination

1. Click on “Browse Catalog” to view available destinations.
2. Select the category based on the type of destination (e.g., advertising, CRM, cloud storage).
3. If your destination is not listed, you may need to configure a custom destination.

3. Configure the Destination

1. Click on “Setup Destination” for the desired platform.
2. Enter a name and description for the destination.
3. Choose the authentication method (OAuth, API Key, etc.).
4. Grant necessary permissions to allow AEP to send data.

4. Define Mapping and Data Export Options

1. Select the Audience Dataset to send data from.
2. Map AEP fields to the required destination fields (e.g., email → hashed_email).
3. Choose the export frequency:
   • Streaming (real-time)
   • Batch (scheduled)
4. Configure additional settings such as hashing (for platforms like Facebook) and data transformation.

5. Validate and Activate

1. Test the integration by sending a small test audience.
2. Review the logs and ensure data is reaching the destination.
3. Click “Activate” to begin sending customer data.

Real-World Example: Sending Data to Facebook Custom Audiences

Scenario

A retail company wants to create a re-engagement campaign on Facebook by sending to an audience of past customers from AEP.

Configuration Steps

1. Choose Destination

1. In the Destinations catalog, select Facebook Custom Audiences.
2. Click “Setup Destination”.

2. Authenticate

1. Log in with a Facebook Business Account.
2. Grant permissions to manage audiences.

3. Select Data Source

• Choose an audience from AEP Customer Profiles (e.g., “Last 90 Days Purchasers”).

4. Field Mapping

1. Map AEP fields to Facebook’s required fields:
   • email → hashed_email
   • phone_number → hashed_phone
   • customer_id → external_id
2. Enable SHA-256 hashing for security.

5. Define Sync Options

• Select Batch Mode to send data daily.

6. Activate Destination

• Click “Activate” and verify that the data flows into Facebook Custom Audiences.